"Bill Gates and Steve Jobs
I am not attempting to be glib or sarcastic (really), but perhaps Bill Gates and company should look to Steve Jobs and Apple for more than just technical inspiration. Bill could learn a lot about 'presenting different' from observing Jobs' artful presentations. Sure, not everyone will agree with Jobs' observations, conclusions, and projections after his presentations, but at least people are not left scratching their heads in befuddlement. Jobs' presentations generate a lot of positive buzz and always release yet another wave of viral communication about the presentation's content. This happens in part because the contents are easily grasped and remembered by both the media, and regular customers and fans. You can't 'spread the word' if you don't get what the word was. With Jobs' public presentations there is both a verbal and visual clarity. This is what great leaders do. Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists make a good observation about Jobs:'Jobs does just what a leader is supposed to do: Provide a vision of where the company ship is headed and make sure everyone understands it.'"
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